Pro-Change Behavior Systems, Inc. announced today that Sara Johnson, Ph.D., Senior Vice President at Pro-Change, will present at the 2015 HERO (Healthy Enhancement Research Organization) Forum, which takes placeSeptember 29 through October 1 in Chicago, IL.
Dr. Johnson will present Ready or Not: Tailored Communication and Behavioral Economics Help Smokers Quit with Karen Horgan, President and Co-founder of VAL Health, LLC. The Forum is expected to include more than 400 employers, employee health management providers, industry professional organizations, and research experts.
The presentation will include a case study that highlights the effectiveness of combining evidence-based tailored behavior change communications from Pro-Change’s award-winning Smoking Cessation Program with best practices in behavioral economics.
“The HERO Forum is a thought-provoking venue where leading-edge companies and behavior change experts can talk about recent innovations, breakthrough research, and real-life experiences in the evolving field of employee health management,” said Jerry Noyce, President and CEO of HERO. “We’re thrilled to have Sara and Karen as presenters at this year’s HERO Forum, as we take on the ‘Building a Culture of Health, at Home, Work, and in the Community.'”
For more information or to register for the HERO Forum, visit www.the-hero.org, or call HERO at (952) 835-4257.