West Kingstown, RI – May 17, 2012 – James O. Prochaska, PhD described as “one of the most prolific luminaries in the profession” was interviewed by Paul E. Terry, PhD the new editor of The Art of Health Promotion in the May/June 2012 edition of The American Journal of Health Promotion.

Dr. Terry focused on asking Dr. Prochaska on how best to apply what he has learned about behavior change against some of the most perplexing challenges we are presently tackling as practitioners. Terry explores with Jim the scientific implication of the generalized use of the Transtheoretical Model; the criticisms from West & Sutton; the use of financial incentives; and the importance of multiple behavior change.

Terry concluded that Jim is “deeply grounded in doing the right thing and allowing scientific evidence to be the basis for continued debate, disagreements, and discovery.”

William R. Miller, PhD provided a prologue to the interview in which he states that “it is now widely accepted that facilitating motivation for change is OUR job, and I can think of no one more responsible for that sea of change than Jim Prochaska.”

Join Dr. Paul Terry the new editor of The Art of Health Promotion, on Tuesday, May 29 at 1 p.m. (EST) for a discussion with Dr. James Prochaska and Dr. William Miller. Gain insight into practical application of their extensive research and hear their views on future direction for the field. Please visit: www.healthpromotionjournal.com.