The July/August issue of the American Journal of Health Promotion‘s section on the Art of Health Promotion highlights Pro-Change’s new Proactive Health Consumer (PHC) program. The article entitled “Proactive Health Consumerism: An Important New Tool for Worksite Health Promotion” focuses on the fundamentals of the PHC approach, applies lessons learned to develop effective PHC, suggests how PHC programs could be integrated with employers or health plan offerings, and gives strategies for assuring a successful PHC program.
The article can be found in the July/August 2009 issue, Volume 23, pages 1-8 and is authored by Sara S. Johnson, Carol O. Cummins, Kerry E. Evers, Janice M. Prochaska, and James O. Prochaska.