Tailoring Information Therapy: Applying Next-Generation Analytics and Behavior Change Theory was the key note address delivered by James O. Prochaska, Ph.D., Founder of Pro-Change Behavior Systems, Inc. at the sixth Annual Information Therapy Conference in Park City, Utah.
The science for how we tailor interventions, target health information, and engage consumers is expanding rapidly. Dr. Prochaska spoke on how this new science can be effectively translated into Information Theory innovation. Following the key note, Kerry Evers, Ph.D. demonstrated Pro-Change’s LifeStyle management programs and how they are presently being used by Healthways, Inc.