Financial expert and author, Jean Chatzky yesterday launched a new online tool – Debt Diet Online. The tool, developed in collaboration with Pro-Change, uses behavior change science to deliver guidance based on how ready an individual is to take on debt challenges. Debt Diet Online is a tailored program with strategies to help people get out of debt and start building wealth with just $10 per day. Learn more about about the Debt Diet solution on our solutions licensing page.
“We’ve all seen the tremendous difficulties Americans are facing with debt and often it’s so overwhelming that you wonder how to get started,” says financial expert and author, Jean Chatzky. “Debt Diet Online provides the right information and the motivation to make the right choices every day and take back control of your finances.”
A culture of easy credit combined with the current recession and high unemployment has landed many Americans in a mountain of debt. The first step is often the hardest, which is why Chatzky collaborated with preeminent behavior change experts at Pro-Change to get users ready to implement Chatzky’s proven strategies and to ensure they do so successfully. Based on the user’s stage of readiness, the tool is customized with step-by-step coaching, driven by time-tested, effective behavior change principles. This is the first product of its kind that combines proven financial strategies with behavior change principles.
“We’ve spent over 30 years studying how people can make lasting change in their lives—from stopping smoking to losing weight to reducing stress,” says Founder James Prochaska, Ph.D. of Pro-Change. “Reducing debt is a major challenge for Americans today and Debt Diet Online is a great opportunity to apply our knowledge with Jean Chatzky’s insights to help people make real, positive change in their lives.”
Debt Diet Online uses an algorithm to determine which of six stages of readiness applies to the user:
- Not Yet Ready: Not intending to start eliminating debt
- Getting Ready: Looking to start paying down debt in the next six months
- Ready: Planning to start reducing debt in the coming month
- Taking Action: Already started to eliminate debt and looking to stay on track
- Staying with It: Well on track with reducing debt and want to know how to handle the unexpected
- You Have No Debt: Next Step is to Start Building Savings: Debt is gone and want to learn how to build savings
Debt Diet Online then delivers information based on the user’s stage of readiness. For $30, users can access the online tool where they are guided through—with the end goal of changing behavior, eliminating debt, and building sustainable wealth.
Learn more about Jean at www.JeanChatzky.com.