Pro-Change Behavior Systems, Inc. has announced the launch of a smoking 
cessation program based on the TranstheoreticalModel and the science of behavioral economics. The program integrates Pro-Change’s proven Smoking Cessation Program with VAL Health, LLC’s evidence-based approach to financial incentives.
Pro-Change’s Smoking Cessation Program is based on the Transtheoretical Model of Behavior Change (TTM). The digital program, which includes tailored text messaging, is designed to help smokers in all stages of change–those who are not ready to quit, getting ready to quit, and ready to quit–as well as those who recently quit.
VAL Health’s financial incentives solution, VAL Health Rewards, is an evidence-based program that applies the principles of behavioral economics. The program is proven to improve the impact and efficacy of incentives, yielding results that include tripled weight loss app engagement and 2.4x increase in health assessment completion, all while lowering incentive costs around 50%.
“We are excited to be collaborating with VAL Health to support smokers on their journey to quitting,” said Dr. Sara Johnson, co-President and CEO of Pro-Change. “The combination of our evidence-based Smoking Cessation Program with their pioneering approach to delivering behavioral economics-based financial incentives is a powerful solution.”
Pro-Change and VAL Health have previous experience working together, including successfully implementing a smoking cessation program with Care New England employees in Rhode Island. This program delivered results including more than double the rate of target participation, 64% program completion, and a quit rate higher than 25% for all those eligible, not just those ready to quit.
The Smoking Program is currently available to any smoker in the U.S. over the age of 18 who meets eligibility requirements. It is funded through a Small Business Innovative Research Grant awarded to VAL Health by the National Institutes of Health (NIH Grant 4R44AG044872).
Learn more about the program at www.valhealthrewards.com/