On air financial journalist and author Stacey Tisdale has enlisted the help of Pro-Change Behavior Systems, Inc. to launch a Life Skills and Financial Literacy Program called Winning Play$. The program will be delivered to high school students nationwide in partnership with NFL Hall of Famer, Ronnie Lott’s All Stars Helping Kids Foundation. It will first be pilot tested in three Bridgeport, Connecticut public high schools starting November 4, 2010.
Winning Play$ is unique in that, in addition to providing lessons on financial literacy from the Council for Economic Education, the program will show students how social messages from advertisers and media, stereotypes about race and gender, and early role modeling play key roles in their financial behavior. Winning Play$ also includes behavior change messages and assessments based on the Transtheoretical Model of Change (TTM).
Tisdale and All Stars Helping Kids plan to disseminate the program to 1 million students in underserved communities to ensure that they have the financial literacy skills to meet the national standards established by the JumpStart Coalition and that they can overcome any stereotypes or conditioned perceptions that might prevent them from reaching their goals.
Pro-Change participated in the development and evaluation of the curriculum in several ways. They provided recommendations on seamlessly integrating messages based on the TTM to facilitate behavior change related to making responsible financial choices. Pro-Change also contributed to the evaluation by developing an assessment of important behavior change variables that will be used as a pre-and-post test.
Sara Johnson, PhD and Senior Vice President of Pro-Change stated, “We appreciated the opportunity to be involved in this important endeavor to increase the financial literacy of students. We share Stacey’s commitment to contribute to the future financial well-being of our nation’s youth.”
About Stacey Tisdale
On air journalist, Stacey Tisdale provides business reports for CBS News National and local TV and radio broadcasts. She is US Contributing Editor for Shattered magazine and reports on The American Consumer, a PBS show. She has appeared on numerous programs, including The Oprah Winfrey Show and the Today show. She has reported on business and financial issues for more than 15 years, starting at Dow Jones, where she produced, wrote, and hosted programming for Wall Street Journal television, now CNBC. For more information on Stacey, please visit mindmoneymedia.com.
About All Stars Helping Kids Foundation
All Stars Helping Kids was founded by Hall of Famer, Ronne Lott in 1989. All Stars has created a national coalition of athletes, foundations, individuals, and corporations to advance programs and policies that address the needs of the whole child. By serving as a hub for coordinating various events, platforms and grant making practices nationwide, All Stars activities ultimately lead to better academic and physical enrichment programs in low-income areas and to more students on the path to college. For more information about All Stars Helping Kids, please visit www.allstarshelpingkids.org.